Current Investment-FUND III

Acquisition date:  February 14, 2018
Disposition date:  Current Holding

Provider of turnkey, data-driven direct mail and related marketing solutions primarily to small and medium-sized businesses and franchises in a wide variety of consumer service industries

UpSwell, LLC f.k.a. Mudlick Mail, LLC ("UpSwell") is a provider of turnkey, data-driven direct mail and related marketing solutions primarily to small and medium-sized businesses (“SMB”) and franchises in a wide variety of consumer service industries, including automotive services, healthcare and home services businesses.  Founded in 2008 and headquarted in Kennesaw, GA, UpSwell utilizes its extensive experience and expertise to design and execute customized marketing campaigns that generate measurable and attractive returns on investment for its customers.

Leveraging its proprietary technology, the company has developed a scalable, high-touch direct mail marketing solution providing end-to-end customer service and support for SMBs serving local markets.  UpSwell’s data-centric, consultative approach begins with an upfront market analysis and recommendations based on the company’s extensive response history and experience, while the company’s inhouse design team develops marketing collateral unique to each customer.  UpSwell provides response tracking, employee training and performance feedback throughout the campaign process as well as post-campaign analytics that help its customers understand a clear return on their investment.

The transaction closed on February 14, 2018. Clearview invested equity from Clearview Capital Fund III, LP. Senior debt was provided by TCF Capital Funding and CIBC, and mezzanine debt was provided by Brookside Mezzanine Partners.

 
Add-on Acquisition:


Muscle Up Marketing, LLC
Alpharetta, GA
Provider of direct mail, digital and mobile marketing solutions to the fitness, health and wellness industry.

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