St. Louis, MO
Current Investment-FUND IV
Acquisition date: June 17, 2021
Disposition date: Current Holding
Leading provider of retail sales and marketing services to emerging brands and private label manufacturers
The Barcode Group, Inc. (“Barcode” or the “Company”) provides sales and marketing, data analytics, creative services and consumer insights and research to emerging and private label brands who are seeking expanded distribution in top retailers and e-commerce channels.
Formed through the merger of Infinity Worlds, Belmont Partners and Portu Sunberg, Barcode was created to bring together three industry leaders with decades of combined expertise serving brands and suppliers across retail channels including Target, Walmart, Amazon, and Costco with a shared commitment to exceptional service. Over its history, Barcode and its subsidiaries have built a strong reputation for pioneering new products and leveraging data insights to strategically align brands’ product roadmaps, pricing and strategies to match retailers’ needs. The Company has offices in Bentonville, AR, Chicago, IL, Minneapolis, MN, and St. Louis, MO.
The Company’s founders and key management continue to lead the business and retain a significant equity stake. Together with Clearview, Barcode intends to create an industry leading retail services agency and is actively pursuing acquisitions of complementary businesses with expertise in additional channels and product categories.
The platform transaction closed on June 17, 2021. Clearview invested equity from Clearview Capital Fund IV, LP and its affiliates alongside members of Infinity Worlds and Belmont Partners management teams.